The creative concept from CDM London was to highlight an individual’s use of the Contour device and the positive effects it can have on a diabetics lifestyle choices. The key creative visual was to Illuminate the main character’s world during her daily course while using the device. We devised an illumination technique that we achieved both in camera and digitally in post-production.
We wanted to capture a mood change as she goes throughout her daily journey, The trick was balancing a very stylised look whilst still keeping a natural vibe.
Logistically the shoot was challenge as we had 6 different locations to find which included a train station, public park, streets and a cafe. The exterior locations also required a sunrise. Not easy feat in the middle of summer with a standard sunrise at 4am!