Wild Lager

Heineken

We were thrilled when approached by Poke London to shoot the social campaign for Heineken’s newest beer, Wild Lager. Brewed from Patagonian yeast!

There were a number of visual concepts to produce that all focused around the wild nature theme. Apart from shooting the social campaign content we were also captured in photographing the new brand products to be used across the global campaign.

The production led us on a 3 day studio shoot where we constructed beautiful lush sets from a multitude of real greenery and organic materials. We also worked with one of the industry’s best beer stylists/wizards to construct the perfect beer.

Apart from producing over 30 films featuring the full suite of Wild Lager products we were also required to create a project visual toolkit for Heineken’s global partners to adapt and version for local markets.

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