TBWA WorldHealth came with a great project – to create a campaign that would have a film noir style to demonstrate the stark contrast of having the Roche machinery on your side vs the old days of traditional testing.

Visually we were both very excited about this project, it’s not often you get the chance to create a very stylised and moody lighting setup with a generous nod towards a classic cinematic style.

The challenges were that we had to balance the creation of a modern day office and laboratory environment that still felt contemporary but with enough subtle props that still link the imagery to the film noir theme.

Shooting over three days we directed a series of films, stills and cinemagraphs all of which complimented one another which don’t take themselves too seriously.

Final Video & Cinemagraphs

Set Build & Integrated Production

Check out our Behind The Scenes

Other Finals

Related Work

Directors / Shoot & Post Production

Directors / Shoot & Post Production

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