Working with our friends at Life healthcare we were set the challenge to refresh and create a new European look for their latest brand campaign. Casting 9 different actors we set out to create one hero GP surgery scenario that would work universally for all markets. Nothing like a little set build, styling and some prop management to bring a creative to life.
We shot all talent in various poses and positions before we hand selected and built the approved final layout for all markets. Our process was to create a workable and user friendly tool kit that allowed easy switching between all the talent and finally give total flexibility for Life-Healthcare to execute alternative layouts. We even had to model, pose and render a little CGI skeleton which can be seen on the behind the scenes film below.
Finally we finished by capturing stills & motion of multiple activity based lifestyle situations of each character to accompany the final hero campaign.